#4 - How to have impact with authentic stories w/Annette Simmons

In episode #4 of the Brandblueprints podcast we’ll cover how to tell genuine, authentic stories with bestselling author Annette Simmons, who holds degrees in both marketing and psychology and has received wide critical acclaim for her book the Story Factor that has been named one The top 100 Business Books of All Time,

Some of the subjects we’ll cover will be:

  • Storytelling from the view of evolutionary psychology 

  • How to to reduce mistakes and accelerate learning with storytelling

  • The type of stories that can help with overcoming objections